Coopting The Core, Bizness As Usual
Any force that reaches a threshold of ability to make change faces this problem. Marketing to change as change.
“Nerd culture is the product of a late capitalist conspiracy, designed to infantilize the consumer as a means of non-aggressive control.â€ï»¿
Given that Simon Pegg has spent most of his career riffing on and benefiting from “geek culture,†he got in a bit of hot water when he told Radio Times, “Nerd culture is the product of a late capit…